Plug-in car sales in China breached the magical threshold of 10% market share in April 2021, but that is not the main story. Why? - because EV sales in China have been on the up for several years. No, the real story is three other factors, and they point possibly to a very large shift in the world of automobiles.

As battery prices fall, you can either go further for a certain price, or go 100 miles for lower and lower cost. Many Chinese consumers are choosing the latter. Low range EVs are a feature, not a bug - and they are creating a whole new market. Does this mean that Tesla’s reign is over, or will Western consumers reject the paradigm?